This lecture is based on two chapters from Fundraising and Friendraising on the Web: A Handbook for Libraries
and Other Nonprofit Organizations by Adam Corson-Finnerty and
Laura Blanchard (ALA
Editions, 1998). Excerpts from the book can be found at
http://www.fund-online.com/alabook/. Contact Laura Blanchard, Department of Development
and External Affairs, University of Pennsylvania Library, 3420 Walnut Street, Philadelphia PA
19104-6206 (800) 390-1829 voice, (215) 898-0559 fax,
lblancha@pobox.upenn.edu with questions or comments.