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Introduction to the Internet
for Fundraisers
June 13,
2000
University of Pennsylvania, College of General Studies
The
cyber-snoop: Using the Internet for research
"The internet is the most expensive
free thing ever invented."
David Lawson
- Easy to get
"lost in cyberspace" when doing do-it-yourself internet
research
- There is no
"instant profile" button on the Internet
- Strategy:
- Find the
most useful research sites for your organization
- Use the
80/20 rule -- don't let your reseachers get bogged down
- Turn sites
into "virtual researchers" by using their alert features
to bring you information in companies, individuals -- Insider
Trader, 10K Wizard, e.g. Wall Street Journal
- Be pleased
with info on 50% of your prospects
Some URLs -- prospect research
More
URLs -- general fund-raising/internet resources
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