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Introduction
to the Internet
for Fundraisers
June 13,
2000
University of Pennsylvania, College of General Studies
Win Big Bucks in Cyberspace!
- The Red
Cross raised $1.2MM Jan-June 99 -- 9000-plus gifts
- MoveOn.org
has received $13MM in pledges and pledges for 776,485 hours of volunteer
work
- John McCain raised more than $700,000
online in the first two days after winning the New Hampshire
primary
- Online petitions and other advocacy
e-mail circulate through individuals' personal networks
- The online community is now more
than 73 million (Aug 99) and growing exponentially
- Online giving lags online buying
-- See Craver, Mathews, Smith
report on socially engaged users
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