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Introduction
to the Internet
for Fundraisers
June 13,
2000
University of Pennsylvania, College of General Studies
Click
to Give
Gifts
and Pledges Online
- Secure
server
-
Online pledging (no secure server, no credit cards)
- Giving through
an intermediary: Guidestar
Database of Charitable Organizations and Helping.org,
a nonprofit joint venture of the AOL and Benton Foundations, the Red
Cross, and others, to make it possible to give online to any organization
registered with the IRS as a nonprofit organization. An promising
intermediate step for the small nonprofit.
- (See helping.org
in action for the Richard
III Society. I won't mind if you make a gift...)
- Fee-based
third-party organizations -- www.remit.net,
charityweb.net, givingcapital.com
Shop2give: Charity
Malls
- One of
the better-known: Greater Good
- An omnibus
round-up site: Allison Schwein's Inhervisions
- Caveats:
their logos can junk up your site, they can move your viewers off-mission,
and they may cheapen your "brand"
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